History Time

HistoryTime is a free streaming channel that offers series and documentaries to historical people and events.

Logo Design | Art Direction

Overview:

The Blue Ant International’s catalogue that exhibits all their shows and handed out to investors was due for a brand refresh.

Challenge:

The task was to create a whole new look for the catalogue including colour, font, layout as well as paper choices for the physical version. Our clients wanted a clean and elegant design in order to stand out in the industry.

Solution:

Keeping close communication with our clients, we brainstormed and mocked up a few ideas. The images below shows our mood boards and drafts. Once our client was ecstatic with the design, we incorporated the new branding into the catalogue.

Result: 

Our clients loved the minimalist and editorial look of their new catalogue. A serif font was chosen that added elegance and readability. Moreover, a muted palette was chosen with accented bold colours.